
Not, of course, that this is information they, or indeed any other cinema chains choose to make readily available.īut can you imagine going to a gig, or perhaps a trip to the theatre, and arriving at the designated time only to be expected to ‘enjoy’ a stream of commercial messages before the event you’ve paid to see? In fact I’ve long since got wise to their game and knew from visits in the preceding weeks that they’d be running a full 28 minutes of ads and trailers before the feature presentation. I was running late and didn’t get there until 25 minutes after the scheduled start.Īs a prolific cinemagoer I never had any doubt I’d make it. Last night I went to a film at my local cinema.

All views expressed are his own and not necessarily shared by Which?. This is a guest post by Richard Halfhide. Has anything changed seven years on? Our guest, film enthusiast and blogger, Richard Halfhide, shares his experiences.

Back in 2011, we discussed the number of adverts and trailers at the cinema.
